FRAMES
User-Generated Content is a new frontier for brands, and an opportunity I didn’t want to miss. By pairing on-brand messaging with users’ photos, brands can reach new audiences and increase engagement through innovative and shareable art.
Over the Holiday season, I collaborated with 8 amazing animators from around the world on shareable, Hallmark-branded GiphyCam frames. Thousands were sent, viewed and received over just a few months!
Why GiphyCam frames?
Maximum exposure. Since GIFs are platform-agnostic, these User-Generated branded digital greetings could be sent on any device through any GIF-enabled app (which is most of them!)