PAID SOCIAL
Over my years in DR content, I’ve worked with global brands with budgets well above $5m/month, analyzing data, iterating and testing concepts to deliver the best possible ROI. Here are a few examples of top-performing (or Client-Pleaser) concepts to date…
A life-time top performing Noom paid social ad I wrote, produced and strategized with over $2M in spend, that continues to perform well.
A long-running Freshly top performer in this account with spend over $500k, focusing on pain points around cooking as a busy professional and persona identification copy testing.